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Find new markets

The search for new markets is a growing reality in the current context of globalization and lowering of barriers between the the various components of a market.

The first step to finding a new market is to understand the current situation and the company’s position on a local and global context and understand what the benefits of a possible expansion of operations might be for the way it produces and delivers value.

In this sense, InoDev created a process that allows companies to not only understand this context as well as answering the following questions:

Where to go?

How to do it?

To answer these questions InoDev designed the Settler’s Path as the basic tool to answer these questions and designed its add-ons so that when combined you optimize the company’s entry in another market in all its fronts, dividing the process into the following steps:

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Analysis of the current situation of the company: internal and external analysis of the company (customers, suppliers, partners) and competition analysis.

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Market and trends research, identification of the most favorable markets and respective legal and market conditions.

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Survey of the logistics process, tax and legal of each of the target markets.

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Business plan  in the medium term for the development process of internationalization, allowing to calculate the investments and returns of such an effort.

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Detailed action plan for the first year of the process, identifying the various stages of the process and getting a monthly budget for the implementation of the process.

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Platform to implement online to support the expansion in countries.

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Communication Plan to launch products / services in the target market.

Key Benefits to expand your business to another market

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Increased brand value

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Differentiation from local competitors

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Development of multidisciplinary and multicultural teams

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Development of new products and segments

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Risk reduction

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Expanded capabilities to respond to a broader customer segment

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Enhanced technological innovation capability

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Access to international financial markets

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General financial performance increase

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Cost reduction

How we did it:

CTA-MojaPharmacia

How we can do it for you:

pdf-settlers-path

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