Find new markets
The search for new markets is a growing reality in the current context of globalization and lowering of barriers between the the various components of a market.
The first step to finding a new market is to understand the current situation and the company’s position on a local and global context and understand what the benefits of a possible expansion of operations might be for the way it produces and delivers value.
In this sense, InoDev created a process that allows companies to not only understand this context as well as answering the following questions:
Where to go?
How to do it?
To answer these questions InoDev designed the Settler’s Path as the basic tool to answer these questions and designed its add-ons so that when combined you optimize the company’s entry in another market in all its fronts, dividing the process into the following steps:
Analysis of the current situation of the company: internal and external analysis of the company (customers, suppliers, partners) and competition analysis.
Market and trends research, identification of the most favorable markets and respective legal and market conditions.
Survey of the logistics process, tax and legal of each of the target markets.
Business plan in the medium term for the development process of internationalization, allowing to calculate the investments and returns of such an effort.
Detailed action plan for the first year of the process, identifying the various stages of the process and getting a monthly budget for the implementation of the process.
Platform to implement online to support the expansion in countries.
Communication Plan to launch products / services in the target market.